Monthly Archives: January 2019

155: Song Titles 101

What are the “rules of thumb” for creating compelling song titles? 

How can you craft a title so that you’re “winning before you’re spinning” with a publisher?

How is it that the song titles “The House That Built Me” and “Truck Yeah”, which reside at vastly different ends of the artistically-compelling-gene-pool, are both #1 singles? 

In this episode, Brent and Johnny dig down deep to discuss some song title 101 strategies. For instance, you may have a KILLER song, but  with a not-so-compelling title like “Truck Yeah”. Is it a good idea to play that song for a publisher on a first meeting? What about the second meeting with the same publisher? What about sending in your songs to a publisher you haven’t met before…what are the guidelines that will give you the greatest chance at being heard?

We cover all these questions and more in this episode.

PS: If you’d like to work on a song title or song lyrics privately with Brent, go to and schedule a coaching session today. 

PPS: If you have questions that you’d like to ask a professional publisher, then you’ll love Brent’s upcoming “Know The Row” event. This February 5th, you can get access to hit songwriter Matt Lindsey (Dixie Chicks, Garth Brooks, Blake Shelton, Rod Steward, Tim McGraw, and more!) For all the information go to and download Brent’s free ebook, Think Like A Pro Songwriter. If you already have this helpful resource, you’ll be getting information in your email about this very special Know The Row Event.

032 SONG TITLE CHALLENGE: “No Maybes Baby”

How would you write this one?

Get inside the mind of a hit songwriter by getting a glimpse of the first 15 minutes of a typical Nashville pro songwriting session.

Brent and Johnny craft 4-5 different conceptual approaches to writing lyrics for the song title “No Maybes Baby”

***NOTE*** Brent has a new songwriting feedback service. If you’d like some feedback or a professional critique of your song, visit and sign up. Brent will listen to your song and provide an 8-10 minute recorded critique that he’ll send back to you. 

As always, if you’d prefer to keep your amazing song title private, but you’d still like to work with Brent on this song title challenge creative exercise, OR you would like to work with Brent to repair or prepare your song, visit and schedule a session today.

154: Why It’s The BEST Time To Be An Indie Artist

The 2018 revenue numbers are in for all indie artists and they’re ASTOUNDING! Johnny & Brent break down two different articles that explain how the universe for indie artist revenue expanded by at least 35% last year. We discuss, in detail, how in 2019 it will be more feasible than ever to make a living as an artist. 

It still requires that you work hard and that you work intelligently. 

PS: Are you interested in becoming a Daredevil Artist? Email us at and put Daredevil Artist in the subject line.

If you’re a DIY artist, then schedule a consultation today to ensure that every precious minute and dollar you’re spending on your career is maximized and getting you into growth. Email us at and put CONSULTATION in the subject line.

024 EXPAND YOUR BRAND: You Don’t Need A Photo Editing Degree

Are you intimidated about creating content? Does it take too long for you to create it? 

This is because you haven’t spent the small amount of time necessary to get past the learning curve on your design tool.

In this episode, Lexi and Johnny do a quick dive into some killer features of the Pickmonkey graphic design tool.

PS: I want you to win. If your music is competitive, there is an audience out there who will love it. Here’s a free download PDF that will empower you to do what inspires you…to more and more people every day.

Go to and tell me where to send it.

PPS: Learn how to get strangers to love your music and you as an artist. Schedule a consultation today by emailing us at and put CONSULTATION in the subject line.

153: The Music Biz Is A Recommendation Biz

Have you ever tried to cold-call an industry executive like a label exec, booking agent, manager, songwriter, or other respected musician?

How’d it go?

Brent discusses how the publishing company that gave him his first pub deal initially ignored him. The difference was a recommendation.

Listen to this episode to get a couple tips and tactics for ensuring that your music and you get heard. 

Download Brent’s free eBook Think Like  A Pro Songwriter now. Go to and tell him where to send it.

031 SONG TITLE CHALLENGE: “Broken Smoke & Mirrors”

How would you write this one?

Get inside the mind of a hit songwriter. This one seemed like it was going to be a tougher task, but Brent & Johnny crafted up 4-5 different conceptual approaches to writing the lyrics for the song title, “Broken Smoke & Mirrors”.

To share your song title with Brent and go through the song title challenge exercise privately OR to prepare a song or repair a song, Brent is happy to help you. Go to and schedule a coaching session today.

152: Why It’s Smart To Be Dumb

Wait, what?!?! We’ve spent 151 episodes trying to help singers, songwriters, and indie artists like you become smarter with regards to the music industry and now we’re telling you to be dumb?

Believe it or not, sometimes it’s smart to be dumb or appear stupid when every bone in your body is telling you that you should be acting smart.

We discuss the subtleties of this tactic in this episode.

PS: What if you woke up tomorrow morning and you knew exactly who your audience was, where they could be found, and how to get them to become aware of you in an effective manner? How much time would you save?

Schedule a consultation today and learn how to maximize every minute you spend growing your audience. Email us at and put CONSULTATION in subject line.

023 EXPAND YOUR BRAND: How to Discover Your Brand

What EXACTLY is your brand? Why should you know how to articulate this seemingly simple question?

Just about every indie artist is vague on how to describe their brand. Fans latch on to your brand as much, or in some cases, even more than your music. The artist’s music and their brand stand for something that consumers relate to. YOUR BRAND PROVIDES MANY DIFFERENT WAYS FOR CONSUMERS TO INSTINCTIVELY RECOGNIZE EXACTLY WHO YOU ARE. Oh, and if you think your brand is just about marketing, you’re way off base. When an artist is enlightened on their brand, it strongly influences the artistic decisions as well, like what songs you’ve written are for you, image, production, arrangement, etc. 

Every time we on-board a new client at Daredevil Production, part of our job description is to discover the artist’s brand and their brand layers. The information we acquire from this exercise provides all the answers we need to targeting, content creation, and strategy creation. 

Here’s the thing, your brand is like an onion, there’s more than meets the eye and it’s in the form of many different layers. We developed a very effective system for not only peeling these layers and getting to the core of our new artist’s brand but uncovering the subtle undertones that consumers will relate to.

In this episode we’re going to share this system with you! Over the years we have created and refined an extensive questionnaire that reveals the core values and understated coatings of intent, meaning, and direction for our artists. In fact, we’re going to give you this questionnaire we developed as a free download.  

Just visit and tell us where to send it. 

PS:Imagine what it will feel like to wake up tomorrow and know exactly who your audience is and how to effectively get them to like you. The more you discover your brand and clearly understand how to connect with people online through your brand, the quicker you’re going to make a living in the music industry. Help me help you. Schedule a consultation call today and we will help you clarify everything so you’re not wasting time. Every second you spend growing your audience is maximized. Email us a and put CONSULTATION in the subject line. 

151: How To Set Your Co-Writer Up For Success

“Talent wins games, but teamwork and intelligence win championships.” –Michael Jordan

“The strength of the team is each individual member. The strength of each member is the team.” –Phil Jackson

Why would Brent REGRET sharing a song idea that his co-writer’s loved?

What can you do in co-write to be a good teammate, ensure a creative vibe, and maximize the chances of writing a killer song? Sometimes being a great songwriter means thinking about others first. Specifically, you want to be intentional about who you’re writing with at the moment and what their strengths and weaknesses are.

In this episode, Brent and Johnny discuss different ways you can consider other writers in the session before yourself and how to craft the right song idea for the right songwriting team.

PS: Brent has an amazing songwriting book out and you can get it for free. Simply go to and tell him where to send it.